This treatment is often called Photo Facial. IPL (Intense Pulsed Light) therapy is a non-surgical skin rejuvenation treatment that uses pulses of intense, broad-spectrum light to target a variety of skin concerns. During the treatment, a handheld device is used to deliver the light energy to the skin, where it is absorbed by melanin or hemoglobin, depending on the specific concern being addressed. The light energy heats up, triggering the body’s natural healing response and promoting the growth of new, healthy skin cells.